Cannes Lions
DIRECTV, El Segundo / DIRECTV / 2009
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Description
The spot promotes MLB Game Mix – an enhanced feature that comes with MLB Extra Innings on DIRECTV. Fans can watch up to 8 live baseball games on one channel. Also, viewers have the ability to access real-time scores and stats with their remote control. We created a visual sleight-of-hand concept to communicate the customers’ability to interact with the MLB coverage on DIRECTV and watch moregames as they happen. By blending the live action components with a CG environment, the spotsuccessfully portrays the experience of watching and interacting with liveMajor League baseball games.
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