Spikes Asia
MULLENLOWE INDONESIA, Jakarta / UNILEVER / 2016
Overview
Entries
Credits
Background
Young Indonesians are no longer connected to the people behind the freedom and prosperity they are enjoying today. Rinso, a brand behind “Dirt is Good” that believes that there is a story behind every stain, wanted to change that.
Execution
In its digital shelf, LEMARI 1011 showcases inspiring stories of Indonesia’s national heroes and their struggle – that are mostly untold at school, nor on text books. We visited their families to dig deeper about the way they fought for what they believed in.
The stories are seen from their closest witness: the clothes they wore during the struggle.
A children’s storyteller presented these stories to help kids more engaged in what it takes to get where they are now.
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