Cannes Lions

Dirty Water Color

TBWA\SANTIAGO MANGADA PUNO, Makati City / ABS CBN FOUNDATION / 2016

Awards:

2 Bronze Cannes Lions
5 Shortlisted Cannes Lions
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Overview

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Credits

OVERVIEW

Description

To raise awareness for Manila’s polluted rivers and tributaries, we collaborated with artists to produce artworks.

The artists used Dirty Watercolor, unique pigments created from polluted water samples.

Execution

The water samples were collected from 6 of the most polluted rivers in Manila. The samples were processed in a laboratory, decontaminated through autoclave and heated in an oven-dryer for 24 hours.

The different pigments were mixed with a binder. We produced different pigments capturing the colors of Manila's most polluted rivers like black, sepia, burnt sienna, gray and brown.

These pigments were used to paint portraits of children and families living along the dead rivers.

Outcome

Weeks before the exhibit, all artworks have been sold.

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