The Association for Assistance to Disabled Children, known as AACD, helps thousands of people every month, but they still have a line of 32,000 children waiting for treatment due to lack of funding. The association asked for a campaign to increase awareness and instigate donations, but instead of a campaign, we created a new donation platform for them.

The campaign divulgation started with online banners in 2 major blogs leading to a broken link – and they were already using the AACD 404 page. In the page you could donate, and also share the link by social media channels such as Twitter and Facebook. A special message for website owner’s was included as a footnote, making every new participant website a new touchpoint for the campaign.

More than 100 relevant websites and 5 top Brazilian portals started using AACD 404 page; the massive engagement through social media made AACD 404 become a trending topic at Twitter less than six hours after the campaign’s launch; the association received more than USD 300,000 in spontaneous media over one month. AACD’s website doubled the traffic after the campaign.