Cannes Lions

Disclaimer

TAXI NEW YORK, New York / PETE & GERRY'S EGGS / 2016

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

We see a mom shopping in a grocery store. She picks up a carton of eggs and opens it. Inside are Junior VP of Marketing for the Mega Egg Corp, Gene Hanlon. And, their corporate lawyer. They announce to the mom that the eggs are 'farm fresh'. Although, every time anyone says 'farm fresh' the lawyer repeats a long legal line filled with caveats. Every time the mom questions whether the eggs are really 'farm fresh' she runs into a legalese roadblock. The lawyer even warns her off of the term 'farm fresh' claiming they have a copywrite on it. When she uses it again, a process server (not in the carton) appears and gives her a cease and desist order The mom closes up the Mega Egg Corp carton and picks up some Pete and Gerry's eggs. Resolve to title card.

Similar Campaigns

6 items

At its best

LG2, Quebec

At its best

2019, LES PRODUCTEURS DE LAIT DU QUEBEC

(opens in a new tab)