VMLY&R , Santiago / A COLGATE-PALMOLIVE COMPANY / 2019
According to data from the last National Television Survey
(VIII ENTV, 2014) 20% of children under the age of 7, and 33% of children between
8 and 13 are owners of a tablet, and in turn 40% of children between 8 and 13
years, and 66% of children between the ages of 14 and 17 are owners of a mobile phone that can connect to internet.
* Ministry of Social Development and National Television Council
In both commercials we will see that the children are trapped in front of the screen when they will suddenly be surprised by their dogs who will persistently get them out of the screen.