Cannes Lions
ACTIVEARKJWT, Helsinki / MEDA / 2014
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We see a very typical hardcore black metal band filming a low-cost music video for their new song. The vocalist growls the melody like they do within the genre – and of course his throat doesn't take all the roaring and bellowing well. After the director cuts the scene He takes a lozenge of ZYX to quickly relief the pain in the throat.
After a while they start to film a new scene for the music video, but now the vocalist isn't able to roar hoarsely anymore: his voice is now clear and high-pitched like a young choir boy, thanks to the quickly pain relieving and highly efficient ZYX.
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