Cannes Lions

DISCOUNT SUPERMARKETS

GITAM/BBDO, Tel Aviv / SUPERSAL DEAL / 2006

Film
Film

Overview

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Credits

Overview

Description

A woman enters alone into an elevator and pushes the floor button. Only the elevator indicates an over weight problem. The woman, embarrassed, looking at herself, thinking maybe she is too fat. but then the frame opens and we discover the real problem.

Pay off- "Supersal Deal. You get more for your money".

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