The frozen food aisle is notoriously difficult to shop, due in part to consumer misperceptions. Inspired by Google technologies, ConAgra Foods imagined what shopping would be like in the not-so-distant future, encouraging consumers to take a fresh look at frozen food. The video showcases how their daily lives could be augmented by real-time technology to enhance the shopping experience; featuring apps that map a shopping list and the ideal grocery route, and provide at-a-glance reviews and nutritional information. In one month, the campaign garnered 2.6MM video views, 81MM impressions and was named the #5 most-watched ad on YouTube.