We wanted to produce an insert that would capture our audience's imagination and literally beg to be picked up.To achieve this the insert was designed to look like the dust cover of an adventure book.When the cover is opened the reader is presented with a choice: To wrap the cover around their novel to appear to be an interesting and adventurous person. Or to take part in a real adventure by test-driving a Discovery. For the truly adventurous there is of course only one choice.

A 30% increase year on year despite a general downturn in the market.