Cannes Lions
CONTRAPUNTO, Madrid / AMNESTY INTERNATIONAL / 2004
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The problem of male violence towards women is an extremely big one to deal with from a communication point of view. Amnesty international campaign goes into the root of the problem: Discrimination of Women is the seed that generates violence. This piece of communication wants to make the user understand this message through it's interaction. The big challenge was to make them understand in seconds something that is almost never taken into account or realised.
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