Marmite launched a viral campaign to showcase the limited edition ‘Ma’amite’ Jubilee Jar by playing on the ‘love it or hate it’ positioning with the Queen’s treasured corgi. The film features a hungry corgi that excitedly runs around the palace looking for leftover food. His mistress’ usual breakfast spread includes an unwelcome surprise for the curious pet on this particular morning.... The slogan ‘One either loves it or one hates it’ adds a tongue-in-cheek Royal twist to Marmite’s traditional message.