The solution we took was make water the main element. A mailing action where nature and water were the main elements.We designed a box looking like a dishwasher, copying even the opening system. On opening this 'dishwasher', the target found that inside was the same as a dishwasher and there was real water.With the real water we wanted to impress and focus the impact on the main message: Balay dishwashers save water in the interest of the user’s finances and the environment.

The distributors understood that these dishwashers can grow sales and 80% requests for PLV. They didn`t make a mistake - the sales of models offered increased 55%.