Eurobest

Distance in any situation

DDB GROUP GERMANY, Berlin / VOLKSWAGEN / 2016

Awards:

3 Bronze Eurobest
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Description

The Volkswagen Golf with ACC (adaptive cruise control) helps keep the distance in every situation. In order to show that in a funny way, we turned the distance between cars into distance between people. In the radio spots, familiar people act extremely distant with each other – even though they are in intimate situations – by using a very formal and bureaucratic language. Whether during a marriage proposal or a baby shower, our protagonists keep their distance in every situation.

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