Cannes Lions

DISTRONIC PLUS

OGILVY & MATHER COLOMBIA, Bogota / MERCEDES BENZ / 2013

Awards:

3 Bronze Cannes Lions
Presentation Image
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

To explain such a complicated benefit with a poster inside of Mercedes Benz authorized dealers.

Execution

We found insights able to explain in the simplest an aesthetic way this complicated system and we communicated those insights using just silhouettes.

Outcome

We made easy to people understanding with Distronic Plus it’s impossible for your car be in danger for getting close to another one.

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