Cannes Lions
OGILVY & MATHER COLOMBIA, Bogota / MERCEDES BENZ / 2013
Awards:
Overview
Entries
Credits
Description
To explain such a complicated benefit with a poster inside of Mercedes Benz authorized dealers.
Execution
We found insights able to explain in the simplest an aesthetic way this complicated system and we communicated those insights using just silhouettes.
Outcome
We made easy to people understanding with Distronic Plus it’s impossible for your car be in danger for getting close to another one.
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