Cannes Lions

DIVING HOLIDAYS

JUNG von MATT, Hamburg / TUI DEUTSCHLAND / 2009

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Overview

Entries

Credits

OVERVIEW

Execution

We developed a new media – and caught visitors of crowded baths with the first underwater radio commercial ever, played through underwater sound systems in pools.

Outcome

Visitors of public baths all over Germany heard our underwater commercial. TUI gained lots of positive feedback for this idea – plus an increased amount of bookings for their diving holidays by nearly 12%.

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