Cannes Lions
JUNG von MATT, Hamburg / TUI DEUTSCHLAND / 2009
Overview
Entries
Credits
Execution
We developed a new media – and caught visitors of crowded baths with the first underwater radio commercial ever, played through underwater sound systems in pools.
Outcome
Visitors of public baths all over Germany heard our underwater commercial. TUI gained lots of positive feedback for this idea – plus an increased amount of bookings for their diving holidays by nearly 12%.
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