Cannes Lions

DIVING SCHOOL

SAATCHI & SAATCHI, Vienna / DIVE RUNNER / 2005

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In a rushing ambulance, the ambulance man gets carried away by the sound of an old lady's oxygen mask. Suddenly, he takes it away from her, to take a deep breath on his own - like divers under water - showing the typical "O.K." diving gesture. Insert: Dive Junkie?

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