HORNBACH used their accustomed primary channels to promote the movie, placing ads with their typical short DIY messages in print media and on TV. The short provided the basis for offering a growing number of Facebook fans further activities and additional goodies. Such as construction manuals for the featured furniture. Profiles were set up for the individual characters; it was here that the story continued through the numerous comments left – some maybe rather flippant, but all displaying a keen sense of good DIY spirit. As a supporting film, “Das Grenzenlose Haus” then debuted in selected cinemas, where it was shown in full length. Later it was presented on a TV guide’s DVD. An elaborate children’s book took up the story; the publishing house that produced the book had been established specifically for this purpose. A free-of-charge HORNBACH insert concluded the campaign.

The film was watched online 1.7 million times and convinced 10,000 people to “become a dedicated HORNBACH fan”, whom HORNBACH then managed directly through the channel and independent of the film.

Talking about awareness and sales "The Infinite House" became one of the most successful HORNBACH campaigns ever. The analogue world of DIY had reached the digital world.