The client wanted a cost-effective way to establish DIY Living as a brand and a philosophy in the customer's mind. They wanted customers to choose DIY Living over other DIY stores.

We gave customers more bang for their buck, without spending too much of our own. Sticking to the DNA of DIY, we redesigned our packaging in a manner that after the furniture is assembled, even the boxes could be assembled into usable furniture. Not only did it become a fun, playful way of establishing the DIY Living brand in the customer’s mind, it also made practical use of something that’s otherwise thrown in the trash.

Since the recycled furniture was displayed next to the actual furniture, we were able to immediately gain the attention of our customers at the point of sale. It didn’t take much convincing after that. Consumers went back home, happier knowing they’re getting more than what they’d bargained for.

Calls kept pouring in from people who saw the quirky furniture at their friend's place. Many who visited the store requested a live demonstration. The client was thrilled as we managed to increase the awareness of DIY Living. Sales went up by 14% in the very first quarter.