Promote and add value to the Cores Mercur line, products aimed at DIY activities. With a target audience restricted to housewives, the brand needed to increase its presence among consumer profiles, who seek personality and unique features in their creations.

The use of minimalist language on posters in order to contradict the visual pollution present in this type of retail outlet. Resources included making full use of the color white and paper folding to highlight the shapes, colors and textures, characteristics of manual work.

With strong presence in points of sale and media far from the category’s usual standard, the Cores Mercur line gained visibility and an increase in sales. The brand won over new consumer profiles looking to express their identity through customisation.