• Situation

It’s hard to find a place in the kitchen market where specialists are already in place and engaged in a price war.

• Brief

How to bring people and KOL’s attention to the Leroy Merlin kitchen range in a surprising way in order to be distinctive and to legitimise Leroy Merlin on this strategic field of activity? With a low media budget (compared to competitors investments)

• Objectives

=> Communication:

- To develop awareness of the Leroy Merlin kitchen range Delinia

- To reinforce the brand position on innovation

- To generate conversations and engagement

=> Media: visibility of the videos

- KPIs: notoriety (video views)

We created real cooking tutorials videos in line with the cool look and feel of all Food Fan pages (such as Tasty ou Superbon etc..) mainly on topshot camera, with descriptions of all the ingredients and tools used.