Cannes Lions

DIY STORE

BCP, Montreal / RONA / 2004

Film
Film
Film

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Overview

Description

In this spot home improvement RONA takes prospective customers on a psychological journey and asks them to put aside their doubts and fears and discover their "inner handyman." So, instead of being fixated on his broken toilet, our hero is filled with the renovation spirit and vows to roll up his sleeves and fix the problem.

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