IPL (Indian Premier League) is India's biggest domestic cricket event.The channel 'Max' is the official broadcaster of the IPL.Cultural References in this commercial:1. In the track of this commercial, the phrase ‘Tashreef Tokra’ has been used.

It is from the Urdu language.This phrase is a more respectful way of referring to the 'ARSE'.2. In India, when a cricket match is on, it is a common sight to have crowds of people watching the match outside a TV showroom. Everyone, right from joggers to window shoppers to street vendors to office goers gather and cheer together outside TV showrooms during a big match.