Cannes Lions

DNL

Y&R, New York / DR. PEPPER / 2004

Film
Film
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Description

A two-foot tall leprechaun named Willie tries to sell DNL on a street corner. A policeman comes by and asks him if he has a permit. Willie calls him a moron and tells him that he’s not real, that he’s a myth. DNL, for the powerful boost of green. From the makers of 7 UP.

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