Cannes Lions
Y&R, New York / DR. PEPPER / 2004
Overview
Entries
Credits
Description
A two-foot tall leprechaun named Willie tries to sell DNL on a street corner. A policeman comes by and asks him if he has a permit. Willie calls him a moron and tells him that he’s not real, that he’s a myth. DNL, for the powerful boost of green. From the makers of 7 UP.
Similar Campaigns
12 items