Cannes Lions

Do Not Ignore

MULLENLOWE ISTANBUL, Istanbul / TURKISH RED CRESCENT / 2016

Film
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The film starts with a woman walking by Syrian refugees. As she keeps walking, we see Syrian refugees who are trying to cross the border or those who are living on the streets… representing multiple dimensions of the refugee problem.

As she was passing by, the refugees were ‘collapsing’. Linking the ‘collapse’ metaphor with the ‘complacency’ habit, our aim was to highlight the importance of a personal responsibility to act. Once the urge to act is generated, the VO informs that people can fulfill their personal duty via donations to the Red Crescent.

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