Cannes Lions

Do you read headlines or the newspaper?

DDB & TRIBAL WORLDWIDE AMSTERDAM, Amsterdam / DE VOLKSKRANT / 2016

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Description

The campaign takes a socially critical stance towards today’s consumption of news. Everything is getting more superficial, with ever less depth of perception. By using exceedingly superficial conversations about the news (just the headlines) this fact is portrayed in an absurd way.

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12 items

Do you read the headlines or the newspaper?

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