We created a campaign that says farewell to the country with the concept “Goodbye Portugal”.The intention was to provoke the Portuguese public and make them curious as to why we were saying this, leading them to the site to find out. The campaign was brought to life by the use of Portuguese iconic images that touch the heart of every Portuguese person, such as: the most popular football team with Eusébio, the map of Portugal, a famous vintage porn magazine sold in Portugal, the waving of white handkerchiefs (which symbolises a traditional way of saying goodbye in Portugal), farewell letters, historical figures, etc.

4,2 Share of documentary in RTP2 (highest share ever for a documentary in this tv channel)2600 site visits (1st Month)850 views little airplanes action (1st week)185 Facebook spontaneous friends 150 people in the previewNews on three main radio stations: Oxigénio, Radar, MarginalNews on line: Meios & Publicidade, Diário Digital, Ionline, Sapo, Briefing, Ocean Look, BeachCam, Facebook BES Arte&Finanças, LPMNews in the main Portuguese newspaper: Diário Económico