The Dodge Dare Days: a very visible road show that toured along 10 Belgian cities with a truly unique attraction: a 50-meter Dodge Viper Bungee with onboard camera to film your scary face. These movies were posted on the campaign site, ready to be sent to friends. Special, interactive banners guided people to the website. A contest worked as extra bait.

Over 10.000 people attended the road shows.Almost 500 daredevils took the 50-meter bungee drop.500 viral movies that generated over 50.000 views on YouTube and GarageTV.Site traffic boomed, with over 35.000 unique visitors.Free media coverage in newspapers, online car sites and blogs.