An attractive woman walks down the street and as she passes a parked Dodge Caliber, a stream of windshield wiper fluid hits her across the chest. Her white t-shirt is soaked and quite revealing. She looks around but can't find who did this to her. Shortly after, we see a much more unattractive lady walk by expecting similar treatment, but the Dodge is uninterested. It was intended to introduce the Dodge brand to the 90% male, 35-40 European and Asian car enthusiast's target market.