Cannes Lions

DODGE CHRYSLER

MAKIBISHI, Tokyo / CHRYSLER / 2008

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DODGE, which is one of the Chrysler brands in the U.S automakers, has come over to Japan in April 2007.The DODGE required the contents to give a boost to the brand over the Internet.Then, Advergaming has been produced in the motif of the game that took Japanese boys by storm in the past.This is a piece of work for entertainment and a tool for communication.And also the system of the game is so unique that you have to play for seven successive days to complete the stages.

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