Inspired by the essence of Dodge, a brand that exudes power and sporty design, the objective was to present all the “hidden features” of the car, which make a huge difference within the market segment it competes in.

But we did not want to fall into the typical product spot with their feature-oriented boring films. So we developed 6 short messages which impact with sexiness and power and really stand out within a category in which most features communications tend to be quite homogeneous.