Cannes Lions
LEO BURNETT ITALY, Milan / FIAT GROUP / 2016
Overview
Entries
Credits
Description
In place of the classic Christmas gadgets, for Dodge we produced a very special snowglobe made of sand and dust.
Execution
A “dustglobe” made of plexiglass, plastic, sand, water and metal.
Outcome
As a Christmas gift to top buyers, the results we had were the enthusiastic response of our target.
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