Cannes Lions

Dodge Dustglobe

LEO BURNETT ITALY, Milan / FIAT GROUP / 2016

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Overview

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Credits

OVERVIEW

Description

In place of the classic Christmas gadgets, for Dodge we produced a very special snowglobe made of sand and dust.

Execution

A “dustglobe” made of plexiglass, plastic, sand, water and metal.

Outcome

As a Christmas gift to top buyers, the results we had were the enthusiastic response of our target.

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