Cannes Lions

DODGE RAM

BBDO DETROIT, Troy / DAIMLEY CHRYSLER / 2005

Film
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Description

Two aspiring rednecks with a broken down car, solicit a tow from their Dodge Ram-driving counterpart. The ensuing tow sends one of the rednecks into a daydream about a lifelong friendship with the Ram driver. The ride and the dream end at the service station.

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