Cannes Lions
TBWA\ISTANBUL, Istanbul / VON GRAND KOPEK OTELI / 2010
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Description
There aren’t many reliable dog hotels in Turkey. Since people see their dogs as their familiy they want to give them the best care. They want their dogs to be treated like humans. Radio spots for Von Grand Dog Hotel portray this by using the names both used for humans and pets.
Sultan, Efe and Kont are the most common dog names in Turkish. They are also human names.
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