MUST BE LOUD, Warsaw / VIVA! VEGAN'S INTERNATIONAL VOICE FOR ANIMALS / 2018
A pro-adoption campaign for an animal shelter in Korabiewice run by Viva! Vegans’ International Voice for Animals. It highlights completely unexpected and less serious benefits of getting a dog. It turns out that a dog is a man’s best friend in most awkward social situations and might even help you deal with health-related problems, like excessive gas, snoring or hair loss. While getting a dog might not be as effective as professional medical treatment, it still brings a relief. To highlight this we have made this campaign in a style of pharmaceutical radio announcements. We explore three kinds of such ads: testimonial, short dialogue and sound design-based ad. We have used specially composed music and performance to make the reference clear. The one you are about to hear is a testimonial.