The pieces show dogs doing crazy things do get Doguitos:POP (floor sticker, poster, mobile, stopper): dogs doing crazy things to get inside petshops to get Doguitos.

TV Spot: the dog saw a Doguitos film on TV and started dancing and doing crazy things to get Doguitos.2 Radio spots: a dog doing crazy performances in a dog show to get Doguitos: Spot 1: the dog tries to do its owner's income tax.Spot 2: a dog saying he will adjust his owners VCR in just thirty seconds without the remote control.

First, the TV launch focused on the main markets for the category (Sao Paulo and Rio de Janeiro).Second, the POP material was implemented nationally and the radio spots ran on in store radio media.