This banner was created to support a radio promotion aiming to increase consumption of Appletiser at lunchtime. The promo involved radio callers guessing a secret venue where they could win a dream lunch.This banner not only drove people to the website for competition details, but also served as a subtle clue to the secret venue. This execution hinted at the cable car at the world famous Table Mountain in Cape Town, using the bottle’s shape and colour, both very recognisable in the market.It targeted young women, in line with an existing campaign to align ladies’ lunches with Appletiser.