Cannes Lions
THE JUPITER DRAWING ROOM, Johannesberg / SOUTH AFRICAN AIRWAYS / 2008
Overview
Entries
Credits
Description
South Africa’s major cities are all very unique, each housing stereotypes which are very varied and distinctive (e.g. Durban is a city of laid back beach bums, Cape Town is filled with Hippies and trendy, effeminate men). SAA flies South Africans to these cities over 700 times a week, so we used the world of speed dating showing how South Africans are able to meet their favourite cities frequently and intimately. While we dressed the cities in shirts detailing who they are using their abbreviated flight codes i.e. DBN is for Durban, CPT is for Cape Town etc.
Similar Campaigns
12 items