Cannes Lions

DOMESTIC TOURISM

GEORGE PATTERSON Y&R, Sydney / TOURISM AUSTRALIA / 2006

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Presentation Image

Overview

Entries

Credits

Overview

Outcome

Traffic to the website increased by 53%, far exceeding our target of a 30% increase in unique visitors. The offer of the free book, only made available below-the-line, was taken up by 2,000 people in just 2 days.

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2023, TOURISM AUSTRALIA

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