Cannes Lions
PUBLICIS CONSEIL, Paris / FRANCE 5 / 2016
Awards:
Overview
Entries
Credits
Description
A woman who beats herself in front of people will be locked up quickly. Thousands of men do this to their wives for years and still walk free. This idea was translated into a film
Execution
November 25th, the whole programming of the channel was dedicated to the cause with documentaries, lives, debates and special editions of usual broadcast. France 5 also created a PSA commercial aired several days on the channel and on social media. An online platform that allowed women to testify anonymously was launch and at the same time the #violencesfemmes was launch free voices.
Outcome
A national change of perception towards domestic violence supported by press and the whole country. Best French TNT audience the night of the broadcast. Most discussed subject on Twitter the day of the broadcast. Most viewed, liked commented and shared video in France5 social media history.
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