When the Domino’s yodel ad launched it had the nation yodelling- this radio element to the campaign was a fun way to interact with our audience and keep the yodel alive. In this instructional radio ad, a professional yodel instructor from Austria teaches everyone how to yodel. She demonstrates to the listener how to find your ‘chest voice’, and then your ‘head voice’, before she shows us how to find the breaking point between these two sounds to create your ‘yodel’ sound.

You are then invited to use your yodel to yodel for a Domino’s pizza delivery…or she points out you can just use the new Domino’s app to order.