This is an interactive film linked with the customer’s order, intended to liven up the process of ordering from Domino’s Pizza over the Web.The film begins at the moment an online order is completed.While waiting for their pizza to be delivered, customers can find out what stage of the process their order has reached, and enjoy a behind-the-scenes look at the making of pizza.The final scene of the show takes place not on the monitor but in real life, when the pizza arrives at the customer’s door.The film should be viewed with the notion in mind that just as the on-screen entertainment is winding up, a pizza will actually arrive at your door.

We developed an order-linked service available only for Web orders that focuses on the “wearisome period of time” during which, the customer is waiting for their pizza to arrive and that combines an “order tracking service” with “branded entertainment.”Customers who were waiting for their pizza to arrive were able to enjoy a pizza-making show that was created specifically for their own order, while checking the progress of their own pizza.

Achieved PR exposure through a total of more than 500 media blogs. Even though more than half a year has passed since the service was first launched, there continues to be fresh narratives featured on blogs regularly.After the contents became available,1.The number of accesses to the site to place a Web order grew by approximately 216%.2.Approximately 150,000 people newly registered as members to place Web orders.3.The percentage of overall sales accounted for by Web orders reached approximately 40%. (In Japan, the Telephone order is a main current)