Cannes Lions
ARTPLAN, Rio De Janeiro / DOMINO'S PIZZA / 2013
Awards:
Overview
Entries
Credits
Execution
With this action we were able to increase substantially the number of delivery orders, besides impacting new clients, without needing a high investment in media and production.
Outcome
In only two weeks of action and the production of 1000 DVDs, we achieved a significant increase in pizza orders. A number well superior to the result of a traditional direct mail.
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