Cannes Lions
MAHDYS CREATIVE ANSWERS, Cairo / DOMINO'S PIZZA / 2014
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The challenge in directing these copies here was to show a subtle humor in the conversion part when we see that whom who were seen as the coming actor, professor or athlete is some sort of comedian, working in a park or working in the weddings cheering bands. This should not convey any negative messages also to avoid humiliating the real ones in these jobs. The idea was all about giving the best chance so the director came to an interpretation that dramatize this in a humorous conversion part noting the details of the fencer sword, the actor’s costume, etc… so that we don’t burn the idea and never expect the shift we will witness !!
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