Cannes Lions

DON KABANA

DDB GROUP MELBOURNE, Melbourne / GEORGE WESTON FOODS / 2012

Film

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Overview

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Don TV – Modern ArtDON is Australia’s most famous brand of kabana. For 20 years the brand’s spokesperson has been a fictional migrant butcher with bad English and a meat obsession. He is affectionately known as ‘The Don’. After a five-year break we bought ‘The Don’ back. This time he is full of misguided lifestyle advice for the modern Australian. He calls it ‘Don’s Do’s & Don’ts. The topic of this TV execution is ‘Modern Art’ – how to critique it, how to appreciate it, and how to assess how much kabana was involved in its production.

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