Unfortunately a lot of Europeans do not know that even a little donation can have a huge impact for Africa. With a very small budget, our aim was to generate a smart new way to collect donations and draw attention to the European campaign #DonateforAfrica and its initiator UNITED FOR AFRICA.

In May, coinciding with Africa Day, the website was launched and the first press release was sent out. National celebrities like Simone Thomalla and Ivy Quainoo, design blogs, companies, restaurants, bars and thousands of private persons supported the project and put the stickers into circulation. The campaign is still running.