Cannes Lions

DONATE YOUR VOICE

APADA ASOCIATION FOR DEAF AND HARD OF HEARING, Salvador / APADA ASOCIATION FOR DEAF AND HARD OF HEARING / 2017

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Overview

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OVERVIEW

Description

We use the voice of those who can speak to give voice to those who cannot.

Execution

We developed a mobile and desktop platform that enabled users to donate their voice to real deaf and hard of hearing people through a video dubbing app. The users could tag up to three friends and invite them to donate their voices as well.

Outcome

The action had great repercussion in the Brazilian media. As a result, spontaneous phone calls to APADA increased 200% and the number of associated more than doubled.

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