Cannes Lions
APADA ASOCIATION FOR DEAF AND HARD OF HEARING, Salvador / APADA ASOCIATION FOR DEAF AND HARD OF HEARING / 2017
Overview
Entries
Credits
Description
We use the voice of those who can speak to give voice to those who cannot.
Execution
We developed a mobile and desktop platform that enabled users to donate their voice to real deaf and hard of hearing people through a video dubbing app. The users could tag up to three friends and invite them to donate their voices as well.
Outcome
The action had great repercussion in the Brazilian media. As a result, spontaneous phone calls to APADA increased 200% and the number of associated more than doubled.