Spikes Asia

Donation Dollar

REVOLVER, Sydney / THE ROYAL AUSTRALIAN MINT / 2021

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

The digital revolution has changed currency forever. Unfortunately, carrying less coins in our pockets has unintended consequences. In Australia, many of our charities rely on coin donations, as do the most disadvantaged among us. We need to reconsider how we use the coins we do have and if ever there was a time of need, this is that time.

Donation Dollar is designed to remind us to give, not only in times of crisis, but all year round. It’s an official circulating coin, which can be spent like any other $1 coin, but when donated, helps make an on-going impact on the lives of Australians in need.

One will be minted for every single Australian, creating over 25 million daily reminders to give. If every Australian donated just one Donation Dollar each month, together we’d raise an additional 300million for charity each year, and $9 billion over the coin’s lifecycle.

Similar Campaigns

5 items

Donation Dollar

SAATCHI & SAATCHI, Melbourne

Donation Dollar

2022, THE ROYAL AUSTRALIAN MINT

(opens in a new tab)