Cannes Lions

DONATION INITIATIVE

DRAFTFCB PARTNERS, Vienna / AMNESTY INTERNATIONAL / 2010

Overview

Entries

Credits

Overview

Outcome

This letter was the most successful mailing that Amnesty Austria sent out ever.The amount of an average donation grew by 40%. The all-over repsonse increased by 25%.

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12 items

VCCP, London

People Smuggling Limited

2022, AMNESTY INTERNATIONAL

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1 Eurobest Award

DDB PARIS, Paris

The thrill of victory

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PUBLICIS CONSULTANTS, Paris

ANTI DRINK-DRIVING

2014, SECURITE ROUTIERE

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PIXELPARK/ELEPHANT SEVEN, Berlin

THE 302.000.000.000 € DESIGN

2013, BUNDESMINISTERIUM DER FINANZEN (GERMAN FEDERAL MINISTRY OF FINANCE)

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Shortlisted Cannes Lions

PUBLICIS LONDON, London

ARMY RECRUITMENT

2010, BRITISH ARMY

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PUBLICIS, Ljubljana

AMNESTY INTERNATIONAL

2009, AMNESTY INTERNATIONAL

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DDB CANADA, Toronto

BLOOD DONATION INTIATIVE

2008, CANADIAN BLOOD SERVICES

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Shortlisted Cannes Lions

DUVAL GUILLAUME, Brussels

ORGAN DONATION APPEAL

2007, ANGCP

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BETKE , Vienna

HUMAN RIGHTS CHARITY

2002, AMNESTY INTERNATIONAL

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CONTRAPUNTO, Madrid

AMNESTY INTERNATIONAL

2002, AMNESTY INTERNATIONAL

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Shortlisted Cannes Lions

YOUNG & RUBICAM, New york

VOLUNTEER PROGRAMMES

2001, UNITED WAY

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PENTAGON , Dreieich

CHARITY

2001, AMNESTY INTERNATIONAL

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