This new film shows a man helping an abandoned dog out of a forest and bringing him back to his house... Then it says that the 30 Millions d’Amis Foundation would have loved to tell you this story, but the reality is quite different, and it shows the movie backwards (which is actually what really happened).

The agency used editing to show that the exact same images can tell two different stories, and that one man can also have two sides. The idea was to show that everyday, normal people abandon pets each year.